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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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Multi-faceted expertise.
I take a design-centric approach to aligning product, marketing, sales, and executive teams under a shared vision and actionable strategy.
Industrial Design.

From simple forms to complex assemblies, from cut-and-sew softgoods to molded hardgoods, I help conceptualize and visualize new products, product lines, and categories for brands.

Product Development.

Significant experience in supply chain management combined with expertise across a range of materials and manufacturing processes enable me to bring new products to market.

Brand Architecture.

I love crafting impactful brand identity systems that cohesively span all customer touchpoints including product design language, digital assets, retail point of purchase, and beyond.

Business Strategy.

From DTC ecommerce brands to those with global retail distribution, my methodology to brand building creates a road map to position brands and product lines for category success.

1,000,000+

PRODUCTS SHIPPED WORLDWIDE

100+

ORIGINAL PRODUCTS LAUNCHED

10+

UTILITY AND DESIGN PATENTS

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From startups to established global brands, my interests and experience span a variety of industries including lifestyle products, outdoor gear, medical devices, footwear, tools, electronics, children's toys, camera accessories, and more.
Other areas of product expertise:

Product Sustainability.

Experienced in the latest product impact standards.

From the bluesign® system and global recycling standards to restricted substances lists and chemicals management, the world of product sustainability is incredibly complex. I help brands navigate product impact standards and orient them towards making a positive and measurable impact.

Material Innovation.

Experienced in developing materials that perform.

From fabrics to foams and everything in between, I have over a decade of experience working with Tier 1, 2 and 3 manufacturers to develop new and innovative materials and manufacturing methods. I help brands identify, source, and develop material solutions that unlock new opportunities in performance, impact reduction, product sustainability, and more.

Let’s work together.

Get In Touch
Say hello.

If you’d like to connect, please reach out and I’ll be in touch within 1 business day.